Brain-Based Recruiting

Established in Science

Mindset matters when approaching your recruiting efforts

IT BEGINS IN THE BRAIN

Rethink Recruiting

When you think of recruiting, you’re likely reminded of a series of mundane tasks that must be completed to make a successful hire. Well my potential client to be, that process is so 2010.

Today’s job seeker is constantly shopping for the next opportunity, and it’s the effective recruiting marketer who wins the war for talent.

Through in house focus groups, our team has literally gotten into the head of both the active and passive job seeker, while understanding the neuro-motivators that make the candidate say “I accept.”

It’s time for hiring managers to raise the B.A.R.R.

BARR – A research-based model for building effective people strategies

We know what you’re thinking, “here is another acronym to remember.” But we promise, our BARR model wasn’t just plucked from the ether. It’s real, it’s meaningful, and it’s based in science.  However, before we explain further, we should cover the concept of Brain-Based Learning. Brain-Based Education is the purposeful engagement of strategies based on principles derived from solid scientific research. Through this concept, we have constructed an innovative new way to approach old human capital problems, all in collaboration with our own team of neuroscience experts.

For example, it isn’t uncommon to encounter the belief that intelligence is a fixed quality that primarily stays unchanged throughout an individual’s life. However, recent discoveries in neuroscience have uncovered that the brain adapts when it learns, and that after practice it becomes easier for continued learning of these new skills. The science not only agrees with this idea, there is a name for it: The growth mindset.

Through awareness of behaviors, motivators and appropriate brain-based methodologies,  a leader and their workforce can see valuable change from the top down. It’s not only a system, it’s a promise. We make your people problems ours, turning both recruiting and coaching into a collaborative growth session utilizing our in-house workforce research. We add value by demonstrating how our latest brain science data can aid the common growth company in becoming a more effective, healthier workforce.

Assessments

Do you ever worry… “Am I making the best hiring decision for my company?” or, “What am I really getting with this candidate?” Well, our DISC assessment gives you the well deserved piece of mind by providing insight into your candidates behaviors, motivators and key competencies to confirm that you are making the right decision. It’s like getting an owner’s manual for all levels of your perspective employees.

Our brain-based talent specialist will conduct a comprehensive candidate audit to ensure that your potential employee is aligned with the role and organizational culture. We utilize talent assessments such as the DISC from Target Training International in conjunction with our knowledge of behaviors and motivators to aid in the selection process. This option is a must have for companies looking to remove the guess work out of their hiring process. Costs are too high for gut feelings. Let the data talk!

Try Our Candidate Assessment Free Today

If you’re looking to try a unique exercise with your hiring team, try the following steps. Get a group of hiring authorities together (focus group of 4 to 6) from your company. Ask them to individually write down 3 traits that they feel truly embody what an impact performer looks like for a specific position of your choosing. Next, ask them to read off their answers. Now observe, are the answers congruent among the group? Are they fact based responses or data verified? Do they align with the business strategy and how the role helps advance it?

If not, they must be classified as opinions by well-intentioned leaders who genuinely want what’s best for the company. However, like most hiring authorities of our time, they naturally fall prey to the trap of unconscious bias. The good news is you’re in incredibly good company. The better news is that with some new tools, you could be light years ahead of your competition for talent. Who doesn’t want to save tons of money by avoiding misplaced recruiting efforts, poor selections and bad fits?

In comes our Neuroscience team. We have the capability of customizing assessments that align to your specific company, geography and role. In turn, you find the true prototype of a company specific impact performer using math and science. Selecting employees with assessed and documented skills, our in house Ph.D. data scientists will review your people history, and devise a prototype that can be utilized for each phase of the candidate experience (Identification, retention and development). It’s time to raise the B.A.R.R. on the candidate assessment experience.

We provide a highly effective job skills assessment that will firmly establish validity, ensure acceptance of outcomes, and help drive strategic change.

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Branding

A company brand has been largely dedicated to attracting external customers.  However, employee focused companies recognize the importance of developing and living their internal brand as well. Today, it’s just good business to establish and live the vision and mission of an organization through an effective branding campaign.  We understand how frightening a brand building campaign can be, but as “people geeks,” our team has you covered.

We continually partner with innovative companies committed to establishing a customized human capital message that attracts both top talent, and existing staff members. Together, we’ll redefine or reinforce your corporate vision and mission statements in a brain-based way that’s been proven to guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making.

Once we develop a deeper understanding of your organizational goals, we’ll use data to identify what an impact performer means to your business based on your unique business needs. Then, our consultants will conduct a full-blown audit of your internal brand by critiquing your website to reflect the new company direction, helping you craft your story in a way that connects to quality candidates, and educating you on how to establish a positive online reputation. Our goal is to create a visual picture that connects with your internal customers (job seekers, candidates, and existing employees) and, ultimately, brand your company as an employer of choice.

DELIVERABLES:

  • Innovative, formalized document that will specify company’s ideal employee profile
  • New company story, including refined vision and mission statements
  • Customized data collection that can be measured
  • Knowledge to update website and optimize online presence

Download our talent brand ebook now

Is your company message being interpreted the way you planned through job advertisement, social media and other employee touch points? That’s a really difficult question to answer, especially if you haven’t completed the independent research to validate that your message is resonating with the job shopping population. The majority of employers are missing the connection mark. It’s a job seeker’s market, and talented candidates know that they have options. That’s why they’re studying you closely to find out if you are an employer they would consider working for.

Our exclusive Talent Brand Audit takes a comprehensive look at what talent thinks, feels, and shares about your company as a place of work. After researching the behaviors of job seekers and employees for over 3 decades, we decided to put that knowledge to good use. Our talent strategists and marketing experts teamed up to give you a measurable profile that shows why your brand isn’t attracting and retaining top performers. Our audit not only critiques each aspect of your online presence by highlighting problem areas and assigning quantitative scores, but it also provides you with an actionable plan to kick start your talent brand initiatives. We’ll also include a 1-hour consultation with our experts to go through each component of your profile.

What we’ll be looking at:

  • Company website, including vision/mission statements, culture code, careers page, home page, team profiles, blog etc.
  • Social media and Glassdoor profiles and feeds
  • Visual and interactive media
  • Job postings, recruiting strategies, and job descriptions

Review a sample Talent Brand Audit today

Our most comprehensive and hands-on brain-based recruiting package, Talent Brand Dominance, is a new accelerated business growth model for HR and industry leaders. Looking to command regional and national brand dominance? Ideal clients are organizations that understand the value of investing in their people, but are dissatisfied with their current recruiting, onboarding, and training methods, which don’t tie directly into increased cash flow. You will be assigned a personal coach with 10 plus years of cutting edge recruiting.

This program provides today’s HR leaders the ability to leverage talent selection and unlock recruiting secrets to attract job shoppers. As an organization, the improved human capital development process creates an experience that will attract top talent to become brand ambassadors. Unlike other coaching programs, our holistic approach teaches how to brand your organization as an “employer of choice” and tap into the passive talent pool while directly increasing company profits.

Because we understand that a one-size-fits-all approach doesn’t work, we customize this program to fit the unique needs of our clients, giving them the option to choose from the following coaching opportunities, which cover the 3 talent realms: identification, retention, and development. No guess work or gut feelings. We use math and science to get results.

Infographic – Old Recruiting vs. New Recruiting

Certifications & Coaching

The DISC behavioral assessment has become a valuable instrument in the first step towards self-awareness.

Too often a company administers the assessment, but isn’t sure how to execute on this powerful information moving forward. It truly could be a mind blowing tool (pun intended) if there were designated in-house professionals that had the training necessary to implement this brain-based data.

Send a member of your team to become certified in the DISC administering and deciphering process. After robust training sessions on Behaviors, Motivators and Emotional Quotient, our in-house certified TTI DISC Experts will guide you through the process of analyzing profiles, trouble-shooting solutions and perfect management styles.

Being fully certified gives you a complete understanding of each behavior, enabling you to become a better coach for your team. In addition, this will help you learn the theories quickly, gain confidence in yourself, and add to your professional tool box while utilizing this knowledge in the most effective manner possible.

Here are some of our program highlights:

  • Participants will learn how to correctly administer, score and apply the DISC profile in their own workshops.
  • Learn actionable methods to enhance results on an organizational and personal level.
  • Discover how to uncover the emotional intelligence, strengths and abilities of individuals within your organization.
  • Foresee the behavior style of a job applicant before hiring them.
  • Understand the personality and character of individual employees.
  • Give performance feedback in a way that truly resonates with an individual’s behaviors and motivators.
  • Discover ways to integrate the DISC assessment tools into your organizations onboarding, training and coaching applications.
  • Learn how to construct and implement your own DISC workshops.

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You’ve mastered the understanding of “how” your employees solve problems, react to the pace of their environment, and respond to policies and procedures. Now you are ready to uncover the “why.” Why an employee or leader does what they do and how it relates to their role, culture and environment.

By discovering our primary motivators/driving forces, we set ourselves up to reach our full potential. It’s time to really understand what motivates your employees and leverage this data to build a winning culture, and increase productivity.

Being fully certified gives you a complete understanding of all six Motivators from a birds eye view, and then expands upon these definitions for additional clarity. As a natural follow up to the behavioral assessment, the Workforce Motivators assessment provides you with a well-rounded cognitive ability to understand what drives you, and how this intersects with your behaviors. Imagine the possibilities that become available when you can both administer and decipher such a fantastic assessment. This will enhance your ability to hire, retain and develop your employees.

Here are a few things covered in our certification program:

  • The history of Motivators and Driving Forces
  • The six hierarchies of the attitudes
  • Theory and application of the 12 Driving Forces
  • How to read the Motivators and 12 Driving Forces graph and wheel
  • The relationship of each Motivators and relation to the national mean
  • How to apply the materials to coaching and employee development situations.

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With over 10 years of researching the active and passive job seeker, we’ve compiled a great deal of people data. Utilizing this data, our team has made some unique discoveries relating to the motivators and behaviors of the current workforce. Armed with this proprietary data, we’re ready to unpack a whole new toolbox for your recruiting and engagement needs. Join our team of experts as we uncover the realities of the employee landscape with our Strategic Workforce Certification.

This innovative program is separated into bite-size pieces so it can be experimented with in real time. The formatting is uniquely aligned to the way individuals learn, absorb and apply, so that commitment to stay the course is easier as new habits forms. Our program is for leaders who are fascinated by innovative, brain-based techniques for attracting and securing top talent. Not only will our esteemed consultants teach you best sourcing and advertising tactics, but we’ll also train you how to align your people process with the business strategy. It truly is the best way to ensure senior leaders are on the same page when it comes to the people initiative, and the quantifiable results that accompany it.

Other topics include 2017 HR trends, the transformative power of talent branding, techniques for communicating changes to leaders, and top challenges facing HR today. Investing in new team members is a big deal and costs a whole lot of money, which is why it’s time to raise the B.A.R.R.

Hear what attendees thought

If you love to keep learning, want to truly make an impact on your company and progress in your career, it’s time for you to become the expert. As coaches, we know how important organizational development is. We see it as a truly ongoing, systematic process of implementing effective change, and want to share our best practice tips with your team.

This program is inclusive of all leaders, recruiters and hiring managers who are seeking innovative science-driven techniques for attracting, securing, retaining and coaching top talent. Our certified consultants will teach you the best tactics on how to align your hiring initiatives to your business strategies.

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Looking for that compliment to your current recruiting effort, yet aren’t prepared to pull the trigger on a full-fledged agency search? Well, you’ve arrived at the area’s best option for the inside track.

Although we have always coached our current clients in the fine art of attracting impact performers, we asked ourselves, how could we have been so selfish? Wouldn’t every growth company be interested in a personal recruiting coach with 10+ years of identifying impact performers? Oh, did we forget to mention our certification in administering and deciphering DISC, Motivators and Behaviors? The simple answer is of course they would, and our research suggested the same. If only they knew such an amazing product existed.

Well, now you know. For us, it was the next step as an organization that services companies hungry for a new approach to an old problem… finding great people. So, we enhanced our recruiting offerings so ALL businesses could have the opportunity to gain access to our expertise. In the war on talent, many companies stress about the lack of good quality candidates and the low ad responses. Well, enough time has been spent worrying about quantity instead of quality. Whether you need coaching for a position or a full blown process, we have you covered with a proven step-by-step process.

Let's Talk

Data Collection

We combine our in-house research with a team of neuroscience experts to reveal the true performance of your workforce, and open the lid on possible top-down disengagement. Our surveys and instruments are designed to aid in creating baseline data by utilizing appropriate methodologies, questions and feedback, while navigating known biases and common anxieties surrounding the results.

This process generates information while analyzing and translating the data into a set of actions that will develop and build upon the existing workforce. To execute on the established method, we first need to map out the strategy, conduct interviews and focus groups, then observe the collected data before presenting actionable “next steps.”

DELIVERABLES:

  • Establish mind blowing baseline data for company engagement
  • Identify prototypes for high performers
  • Reveal trends of low performers for all levels of organization
  • Develop appropriate succession planning once the prototypes are established

See a sample company specific survey

Join us live as we sit down with our research partner in the neuroscience space, Erikson Neilans, Ph.D. We conduct Facebook Live sessions monthly in which we talk about the latest data, research and advancements in workforce development, through a neuroscience lens.

Like what you hear? Curious what’s going on under the hood of your organization? We’re the go-to place for solution-based data collection and research. Browse our blog to find data rich content pertinent to the people pains of today, or contact us for details on white papers and more.

Get to know APA and Erikson more during Mindset Matters Live right at our Facebook page on the following dates:

*Dates subject to change

  • July 27
  • August 17

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Direct-Hire

After 30+ years of monitoring the way the job seeker thinks and feels, our certified consultants come prepared to take the guess work out of your selection process. Opinions are wonderful when it comes to the color of a new car, however, they become irrelevant when it comes to identifying the perfect candidate. Isn’t it time to move past gut feelings when hiring talent for your company? Your pocketbook will absolutely thank you once we reduce your recruiting budget and turnover, while increasing retention.

As your strategic partner, we help create or revise your job description and candidate profile utilizing advanced job benchmarking techniques. We include scientific assessments that allow the position to become a living and breathing entity, allowing for a 98% match rate. “Let the job talk”

Service includes:

  • Classic contained search – Flat rate assigned to your hiring goal covering office staff all the way to executive leadership.
  • Access to all of our recruiting and sourcing vehicles for targeted brain-base ad campaigns using neuro-marketing tactics. Example: Access to Monster, LinkedIn, Zip Recruiter and industry specific job boards.
  • Social media sharing to enhance applicant response time.
  • Shout out to APA’s national Career Reform database of 30,000+.
  • Manage your existing and current pipeline of resume submissions and candidate flow.
  • Expert recruiting and sourcing specialists for brain-based inbound and outbound strategies targeting specific companies and candidates.
  • Phone and live interviews to qualify top candidates.
  • APA recommendations based on scientific job benchmarking tool.
  • Talent assessments administered to get inside the hidden behaviors, motivators and key competencies of the selected candidates.
  • Thorough review of talent assessments with management while providing best practice suggestions for training and onboarding.
  • Access to APA’s onboarding e-learning system during the 90 day probation period.
  • Background check with work references, 30/60/90 day check in, 90 day guarantee.

All you have to do is sit back and enjoy the fact that you just made a great investment in your people process.

Review our APP infographic

Looking for that compliment to your current recruiting effort, yet aren’t prepared to pull the trigger on a full-fledged agency search? Well, you’ve arrived at the area’s best option for the inside track.

Although we have always coached our current clients in the fine art of attracting impact performers, we asked ourselves, how could we have been so selfish? Wouldn’t every growth company be interested in a personal recruiting coach with 10+ years of identifying impact performers? Oh, did we forget to mention our certification in administering and deciphering DISC, Motivators and Behaviors? The simple answer is of course they would, and our research suggested the same. If only they knew such an amazing product existed.

Well, now you know. For us, it was the next step as an organization that services companies hungry for a new approach to an old problem… finding great people. So, we enhanced our recruiting offerings so ALL businesses could have the opportunity to gain access to our expertise. In the war on talent, many companies stress about the lack of good quality candidates and the low ad responses. Well, enough time has been spent worrying about quantity instead of quality. Whether you need coaching for a position or a full blown process, we have you covered with a proven step-by-step process.

Flat rate includes:

  • Access to all of our recruiting and sourcing vehicles for targeted brain-based ad campaigns using neuro-marketing tactics. Example: Access to Monster, LinkedIn, Zip Recruiter and industry specific job boards.
  • Social media sharing to enhance applicant response time.
  • Shout out to APA’s national Career Reform database of 30,000+.
  • Manage your existing and current pipeline of resume submissions and candidate flow.
  • Access to our expert pre-screener, phones screens and APA recommendations for best hire results. 100% placement success with this program guaranteed.

Review our ACR process

Considering our “rethinking recruiting” approach? How about reinventing your open house job fairs, but with a neuroscience twist. Ideal for those roles that you have multiples of, it’s like that creative kids’ birthday party that you let someone else plan, but you get all the credit!

For the job seeker, Open House Job Fairs give them an opportunity to learn much more about a company, work environment, and the position for which they may be applying to. Depending on the venue, Open House Job Fairs can be onsite or offsite. The onsite option may offer company overviews and tours, as well as personal interviews. Some formats may have a company seminar with a Q&A session immediately following. This provides opportunity for job seekers to determine whether or not they are qualified or to what extent they are interested in the opportunity, prior to setting up a personal interview. Regardless of the approach, it adds up to a fabulous experience for all, and a way to get your company brand into the spotlight.

How do Open House Job Fairs differ from Employer Open Houses?

As a continuation of the candidate shopping experience, this approach allows the job seeker to get engaged with your company, bringing your internal brand into the forefront. It’s also typical to see a whole crop of candidates that may have been missed by technology who then go on to be impact performers.

DELIVERABLES:

  • Customized event planning that connects with the appropriate job seeking audience
  • Utilization of APA’s national Career Reform database (30,000 plus) for event invites
  • Formulation of data analysis to identify best fit candidate
  • Marketed through niche job boards
  • Focused social media advertising
  • 95% success rate in filling one or more roles

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E-learning Membership Site

After completing a mortgage like application process to identify the best fit candidate, you find out that the individual selected may have been an ill-advised choice. Why you ask? Put simply, 75% of organizations don’t have a formal program to onboard new hires, let alone one that takes a brain-based application as its approach.

Our online course was developed to focus on practical strategies linking brain research to employee achievement. Our tool has been tested and proven to allow new hires the guided adjustment necessary for a smooth transition into effective performance. It’s comprehensive nature and interactivity is customized for each company, so its employees learn the attitudes, knowledge, skills and behaviors required to function effectively within an organization.

As part of our customization, we tailor the course to both the needs of each client, as well as the stage of development each employee falls under; such as entry-levels, middle management, and executive leaders. The course goes way beyond explaining company policies and procedures by including an extensive job description overview. It teaches new hires tools for adopting company-wide and job-specific behaviors, as well as how to leverage their DISC profiles to become a more effective worker, fit into the new company culture, be held accountable for personal and professional goals, prepare for quarterly reviews, and establish themselves as brand ambassadors. This effectively becomes an integral part of a company’s talent strategy.

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If you’re looking for an on-call resource for leadership development, from a results based standpoint, your search has ended. We’ve all attended leadership programs through a seminar, classroom or coaching format. The piece consistently missing is how exactly to apply this new found knowledge to the everyday craziness we call the work world. Our program breaks down information into bite size pieces so you can enhance your leadership brain by developing new connections. In turn, these new connections then support your professional development, and aid in the management of your workforce through a neuroscience lens. By incorporating the latest in research, leaders have the unique opportunity to use all aspects of self-awareness to achieve focus, powerful decision making, communication, and engagement through our membership offerings.

Our two-level structure allows for both the individual and the organization to participate in these incredible opportunities.

Level 1: Individual Membership

  • 4 hours of up-to-date brain-based development videos
  • 10+ hours of audio content from past webinars and vlogs
  • 6-8 new research papers per year
  • Option of one personalized assessment customized for you or an employee of choice
  • 1 pass to any event of your choosing (events will be listed)
  • Exclusive rights to our membership logo (individual credentials only)
  • 1 hour of on call time per month to cover real time questions

Level 2: Organizational Membership

  • 4 hours of up-to-date brain-based development videos
  • 10+ hours of audio content from past webinars and vlogs
  • 6-8 new research papers per year
  • Option of one personalized assessment or survey customized for your employee population
  • 6 passes to any event of your choosing – limit of three events (events will be listed)
  • 3 hours of on call time per month to cover real time questions
  • Option of one data research project or one case study project
  • Exclusive rights to our membership logo for your website
  • Listed as a corporate member on the APA Solutions website
  • Listed as an event participant in the programming of any events you choose to attend with your passes

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