10 Questions To Ask When Distinguishing Science From #fakenews

Over the summer, I was awarded an exciting opportunity to fully collaborate with APA Solutions. What drew me to this organization is their commitment and rigor in applying brain-based principles rooted in science and data. It has been a rewarding experience bridging the gap between the university research world and enterprises found within the private sector. However, I would be remiss if I didn’t share with you the daily challenges I face with clients struggling on how to separate science from #fakenews. People have approached me excited about an exposé on a new cancer treatment, an article highlighting an innovative healthcare device, or an original research study covered by the Cosmopolitans and GQs of the world. Even at home, I hear about a new use for the all-healing apple cider vinegar and get to enjoy the salad dressing aroma wafting from my wife’s face before I fall asleep. But what fascinates me with each of these interactions is the absence of skepticism, “Where did that information come from? What source generated this ‘news’?”

It’s not easy to change our natural way of thinking; of reorganizing the files in our filing cabinet. Today, I want to share with you a list of top questions to ask yourself the next time you glance through an article. Based on your answers to these questions, ask yourself, does the story fit more within the realm of science or #fakenews?

I know this article and list may generate more questions than answers but if it does, that’s great! The goal of this article is to merely start the conversation and I hope it convinces you to start talking about science and thinking how it can be integrated into your work. I hope it makes you skeptical about the information freely available on social media. I hope you fill out the questions on this list. I hope you go outside your comfort zone and learn something new; fully read an article and not just the headline. I hope you have a productive conversation about your new research finding, to debate the integrity of the information, and the applicability of the findings. I hope you’re willing to raise the B.A.R.R., find out where the fact lies, and don’t let the wool get pulled over your eyes.

So, as you continue your journey of self-awareness and professional development, ask yourself how science fits into the plan. Let me help guide you. Join us in the pursuit of knowledge, it’s why I am so excited to collaborate with APA Solutions. You do not have to fare this journey alone. I am genuinely passionate about research and how to apply it to your everyday problems. Let’s have a conversation, go over these questions, and figure out the next step in changing your mindset.

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Professor and in-house neuroscience expert

Erikson is a psychophysical researcher focusing on factors that influence how people perceive the world around them. As an individual highly engaged in neuromarketing and psychophysical techniques, he brings a great deal of knowledge to our brain-based approach. Through his years of research, Erikson has produced many peer-reviewed articles in notable journals, receiving numerous academic awards. His experience has led to a data-driven approach to decision making and an emphasis on using evidence to solve problems.